Not Just another Jewellery Ad!- Reaching out to the Millennials
Jewellery advertising is undergoing a metamorphosis, with fresh, new themes and storyboards that reflect the changing societal attitudes and new-age customer preferences. Besides, the medium of the message is changing as well, discovers Suneeta Kaul
Kalyan Jewellers celebrates #HerHeartofGold campaign
The jewellers hosted various social media influencers mother-daughter duos at their flagship store in Andheri celebrating their new Mother's Day campaign #HerHeartofGold
Celebs or influencers?
Celebrity Endorsements Vs Social
Media Influencers
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